By Cedar Pasori • 10/02/2017
Taking this anti-commercial sentiment further, David Shrigley was asked to create a site-specific series for a billboard located at 515 West Congress Parkway. Inspired by newsstand sandwich boards in the UK, Shrigley's NEWSseries features humorous headlines announcing absurd, false, or mundane occurrences. "The OVERRIDE program provides a unique opportunity for these artists' works to intercept our everyday landscape, at various intersections between time and place," says Stephanie Cristello, EXPO CHICAGO's Director of Programming. "We were also eager to use the format of the billboard itself as a conceptual 'site,' which is illustrated perfectly in David Shrigley's new commission."
Cristello understands the power of context, and lack thereof, within the OVERRIDE project. This includes not only a billboard's location, or whether the screen is even displaying "art," but also which ads show up before and after. "The potential of the program is that each of the works on view shift and change through what is, in many ways, an unpredictable circumstance," says Cristello. "For example, over the course of the last week, many of the artworks were viewed either just before or after a PSA for disaster relief from Hurricane Harvey. This was not initially intended as part of the context. In this way, the program is not only sensitive to subjectivity, but also current events."